Selected Research and Professional Contributions 

Manuscripts Published:   

Rancati, G., Ghosh, K., Barraza, J., & Zak, P. J. (2025). The contagion of neurologic Immersion predicts retail purchases. Frontiers in Neuroscience, 19, 1533784. 

Rancati, G., Bartolotta, S., Mauri, M., Schultz, C. D., Chrico, A., Gaggioli, A. (2024) Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach. Marketing | ZFP – Journal of Research and Management 

Mauri, M., Rancati, G., Gaggioli, A., Riva, G. (2024) Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions. Computers in Human Behavior 150:107996.   

Rancati, G., Nguyen, T. T. T., Fowler, D., Mauri, M., & Schultz, C. D. (2023) Customer experience in coffee stores: A multidisciplinary Neuromarketing approach. Journal of Consumer Behaviour.   

Rancati, G., Maggioni, I. (2023) Neurophysiological Responses to Robot-Human Interactions in Retail Stores. Journal of Services Marketing 37(3), 261-275.   

Mauri, M., Rancati, G., Gaggioli, A., Riva, G. (2021) The Application of Implicit Association Test techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience. Frontiers in Psychology, special issue in Neuromarketing and Neuromanagement.   

Rancati, G., Maggioni, I. (2020). Human Versus Robot Sales Assistants: The Impact of Immersion and Dwell Time. Insights 32- Neuromarketing and Business Association, Special Retail Issue.   

Published Chapter in a Book:   

Rancati G. (2022) Human + Robot: the ideal integration for the future of retail. Chapter in the Book Retailoring, Franco Angeli Publishing   

Rancati, G., Tyagy, N., Firdous, A. (2021) The Relevance of Intelligent Automation in Contemporary Business Context. Chapter in the Book Contemporary Business Trends: Pre- and Post-Covid Scenario, Bloomsbury Publishing.