Mission Statement

Robert B. Blair, Chair
Canayaz, Clark, Coats, Edmondson, Fergurson, Hemby-Grubb, Henderson, Kempf, Matthews, Marquart, Peasley, Phillips, Rancati, Roberts, Roy, and Srivastava

The mission of the Department of Marketing is to 

1. Inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and knowledge, skills, and attitudes 
2. Connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development
3. Contribute to the working knowledge of the marketing profession through theoretical and applied research 
4. Support the business communities at all levels – local, state, national, and international – through collaboration, leadership, and service

The Department of Marketing offers an undergraduate major in Marketing. The Marketing major leads to the Bachelor of Business Administration (B.B.A.) degree and offers concentrations in Digital Marketing and Professional Selling. A minor program is offered in Marketing and a Professional Selling certificate is available.