Department of Marketing

Welcome to the Department of Marketing! We are pleased to provide information about undergraduate majors and minors, faculty members, and special programs in the department. We offer three undergraduate degree paths: Marketing, B.B.A; Marketing, B.B.A with a concentration in Digital Marketing; and Marketing, B.B.A with a concentration in Professional Selling. For graduates, we offer the Business Administration, M.B.A. with a concentration in Strategic Marketing Analytics. Our BBA in Marketing-Digital Marketing Concentration ranked 8^th in the top 33 institutions offering this program. The Department of Marketing houses the Dale Carnegie Course, which gives students the advantage going beyond business education by teaching soft skills, and Neuromarketing, a futuristic approach to marketing involving AI. Marketing students also have the opportunity to take MKT 4950–Marketing Internship to earn credit while gaining real-life experience and building professional networks- click here to learn more. Internship opportunities available through the department are listed on Handshake.

Students’ preparation in the classroom is complemented by two programs:

MT Engage – Several courses offered by the department are classified as MT Engage courses. These courses incorporate hands-on, real-world learning through the completion of projects, simulations, certifications, competitions, and/or badges. MT Engage courses also facilitate the integration of learning across other college courses and life experiences. The MT Engage Pathway offers a special designation at graduation for students who complete four MT Engage courses and an ePortfolio.
IGNITE – Students enhance preparation for their professional career by participating in IGNITE. In this professional development program, students attend workshops on career preparation topics, participate in career fairs, engage with the business community, and participate in student organizations.

Student organizations and internships are other ways that learning extends beyond the classroom. Our American Marketing Association and Society for Professional Selling chapters bring together students interested in marketing to learn from guest speakers, network, compete, and participate in numerous leadership and professional development opportunities. Internship opportunities are available to students majoring in marketing through which they can earn course credit, gain work experience, and even secure a full-time position after graduation.

Please click on the Welcome dropdown above for our scholarships.

Faculty are available to answer any questions you might have about careers in marketing. If you would like to visit the office, we are located in the Business and Aerospace Building, (BAS) in Room N429. You may also call the office at 615.898.2902 for information or to be connected to a faculty member who can answer questions or provide more information.

BBA Marketing professor shown in front of classroom giving presentation to group of students

Welcome to the Department of Marketing at Middle Tennessee State University. You’ve chosen an exciting discipline that helps organizations understand people, solve problems, communicate value, and create lasting impact.

Beyond introducing marketing concepts in the classroom, our marketing curriculum helps develop confidence, skills, professional relationships, and provides real-world experiences needed to thrive after graduation. Our department offers (in-person and online) flexible undergraduate programs in Marketing, Digital Marketing, and Professional Selling. Graduate students can also pursue an MBA concentration in Strategic Marketing Analytics which prepares them to make informed, data-driven decisions in an increasingly complex business landscape.

Learning by Doing

Our students gain practical experience through projects, simulations, certifications, competitions, internships, and professional development opportunities. Engage and EXL courses connect what you learn in class with life experiences while building an ePortfolio demonstrating your capabilities to future employers. IGNITE further supports your career preparation through workshops, career fairs, business-community engagement, and student organizations.

Other signature opportunities which set MTSU apart include The Dale Carnegie Course that helps students improve employer-valued skills such as communication, leadership, and interpersonal skills. Our Neuromarketing & AI Lab led by award-winning researchers allows students to engage in cutting-edge research that combines marketing with emerging technologies.

Building Your Professional Network

Students can earn academic credit through MKT 4950 Marketing Internship while gaining workplace experience and expanding professional networks, creating a path toward full-time employment. Our student organizations, American Marketing Association and Society for Professional Selling, provide additional opportunities to compete, lead, and connect with peers who share like-minded ambitions.

Whether your goal is to build brands, analyze consumer behavior, manage digital campaigns, grow sales organizations, launch a business, or use marketing to make a difference in your community, the Department of Marketing is ready to help you take the next step.

You are invited to explore our programs, meet our faculty, and discover the opportunities that await you at MTSU.

Be blessed,

Dr. Ronda Henderson
Associate Professor and Interim Chair
Department of Marketing

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