Neuromarketing Lab

The Department of Marketing is pleased to debut our new Neuromarketing Lab directed by Dr. Gaia Rancati!

Established March 2025, the Neuromarketing Lab will run studies and research projects to better investigate what makes marketing effective through the eyes of the consumer.

Here at MTSU, we are refining the art of marketing into a science with neuromarketing! Dr. Gaia Rancati is trailblazing this futuristic approach at our University to find out what really makes marketing effective with consumers at the deepest level- the brain!

Dr. Rancati and her researchers will continue to learn and develop this emerging field that promises to be the future of marketing!

Director: Dr. Gaia Rancati, 615.898.5124